Owner
Neuro-Optometric Rehabilitation Association
Cedar Rapids, IA, United States
DeAnn Fitzgerald, O.D., is the former President of the Neuro-Optometric Rehabilitation Association (NORA) from 2018 to 2023. NORA is an interdisciplinary group committed to improving the quality of life for individuals with physical or cognitive disabilities resulting from acquired brain injuries through comprehensive ocular health evaluations and visual rehabilitation.
Since graduating from Pacific University College of Optometry in 1984, Dr. Fitzgerald has provided eye care in eastern Iowa. She runs a busy primary care clinic where she diagnoses ocular disease and evaluates patients with brain injuries. In 2007, she founded Cedar Rapids Vision in Motion, a multi-disciplinary clinic offering services for low vision, concussion, traumatic brain injury, stroke, and neurodegenerative conditions like dementia, Alzheimer’s, and Parkinson’s. Her approach integrates vision, vestibular, proprioception, and auditory cues for full brain-body rehabilitation. She also launched a sports vision and concussion clinic, Active Evolution Studio.
Dr. Fitzgerald has a strong background in sports vision performance and concussion management. A former collegiate and semi-professional softball player, she has taught pitching and batting clinics and officiated high school softball tournaments. Her clinics have conducted over 20,000 concussion baseline tests in Cedar Rapids and surrounding areas. Active Evolution Studio provides Sports Vision Performance training to local amateur and professional teams in hockey, basketball, arena football, and soccer. She also helped Metro Youth Football implement near-universal baseline screening for its 1,400 annual players. Her protocols have drawn interest from the NFL.
She is nationally recognized for her work in neuro-rehabilitation and concussion and is CIC-certified in ImPACT, a leading concussion management tool.
Dr. Fitzgerald is a member of the AOA, IOA, NORA, COVD, OEPF, and IAFNR.
IC12: The Multi-sensory Approach to Neuroplasticity: Enhancing Brain Recovery—the Eyes Have It! 2510
Sunday, October 26, 2025
8:30 AM - 12:30 PM