How to Combat the “influencer Effect”: Effective Design and Evaluation of Organizational Healthcare Information Campaigns in a Social Media Age 1929

The democratization of health information promotion has resulted in a rapidly evolving digital information age with patients seeking information crowdsourced through the internet rather than in-person consultation. It is critical that health communication efforts address this new information environment in all outreach projects.

Traditional systems of communication are quickly falling out of use and technical accuracy in health communication such as using jargon is increasingly seen as negative by patients.

This session aims to educate rehabilitation professionals on effective ways to navigate information overload coming from the internet, specifically misinformation presented on social media. The practitioner will gain tools to apply critical thinking to the information available and educate patients to do the same.

We will also provide methods to analyze and ameliorate quality issues in communications projects and empower the caregiver to build trusting relationships with patients using knowledge transfer modalities that are increasingly popular in the digital age.